First Survey of Customer and Visitor Travel in Tri-State Region Launches

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Thousands of Regional Businesses Will Be Asked to Participate

New York (February 5, 2015) – Tens of thousands of randomly selected businesses in the tri-state area will begin to receive invitations to participate in the New York Metropolitan Transportation Council’s (NYMTC) Regional Establishment Survey (RES) starting on February 9, 2015. Over the course of two years, the RES will be used to capture the basic characteristics of establishments in 28 counties* in New York, New Jersey and Connecticut and the travel behavior of their customers and visitors, along with taxi and truck trips. The data will help realistically consider the impacts of trips and guide planning for future transportation projects in the region to increase mobility, improve air quality, enhance the regional economy and reduce congestion.

NYMTC is a regional council of governments that is the metropolitan planning organization for New York City, Long Island and the lower Hudson Valley, providing a collaborative planning forum to address transportation-related issues, develop regional plans and make decisions on the use of federal transportation funds.

“This is a first-of-its-kind undertaking in this region,” said Joel Ettinger, NYMTC’s Executive Director. “Collecting targeted travel information from businesses and their customers and visitors in the region is an essential part of planning for the region’s future transportation needs. Because economic conditions are closely tied to transportation services, it is critical that the system grow and adapt to where customers and visitors are coming from ‒ and where they’re going. This survey information will help NYMTC and its members make regional transportation planning choices that will ultimately help people get where they want to go faster.”

By capturing travel behavior about how customers and visitors travel to and from establishments in the region, the data collected from the RES will complement NYMTC’s 2010/2011 Regional Household Travel Survey (RHTS), which surveyed the travel behavior of households within the same 28-county area. The combined data will help round out a more complete depiction of the current impact of trips on transportation infrastructure.

The RES is the latest component of NYMTC’s New York Best Practice Model (NYBPM), a state-of-the-art analysis tool used for travel demand forecasting. Survey data from the RES will enhance the NYBPM and contribute to a better understanding of region’s travel behavior. When completed, this project will help in the development of federally-required long-range Regional Transportation Plans that seek to forecast and address the region’s future transportation needs, to benefit businesses, customers, visitors and employees throughout the region.
Reports summarizing the travel patterns of customers and visitors in the region will be made available to the public and participating businesses. In addition, five names from among customers and visitors who complete the survey will be drawn monthly for 10 months to win $100 each. More information about the Regional Establishment Survey is available at www.nymtc-res.org or (888) 771-9181.

* The 28 counties include: The NYMTC region, which comprises the five boroughs of New York City, plus Nassau, Suffolk, Westchester, Putnam, and Rockland counties; fourteen counties in northern New Jersey: Bergen, Passaic, Hudson, Essex, Union, Morris, Somerset, Middlesex, Monmouth, Ocean, Hunterdon, Warren, Mercer, and Sussex; Dutchess and Orange counties in the mid-Hudson Valley in New York; and Fairfield and New Haven counties in Connecticut.