Guttenberg Names Street Corner In Honor Of “Embroidery” Family

Photo Credit: Town of Guttenberg

The corner of 68th and Jackson Streets in Guttenberg has been dedicated to a local family whose businesses have been a fixture in the municipality for more than a century.

The Bamert family has been running embroidery businesses in Guttenberg since the early 1900s.  Now, more than 100 years later, Mayor Wayne Zitt and the Town Council have expressed their appreciation by dedicating a street corner to the Bamert family.

Dating back four generations, the Bamert Family has run three, separate embroidery businesses in the tiny, Hudson County municipality.  According to the April 2023 edition of Guttenberg Brief,

                                                                  great-grandfather Joseph Bamert (1871- 1952) emigrated to North Hudson in the 1800s from St. Gallen, Switzerland and established Snappy Style Embroidery at 13 Jackson Street at the dawn of the 20th Century. The company produced high-end items including collars, necklines, and medallions. The shop closed around 1930 but by then his son, Joseph Pius Bamert (1893- 1949) had picked up tips from working in the business and gotten the bug. He opened the Peerless Embroidery factory on what was then 23rd Street (now 67th Street), just off Kennedy Boulevard, continuing the family tradition of fine embroidery. When Peerless closed its doors in 1952 the baton had already been handed off to the third generation. Joseph E. Bamert Embroideries was established in May of 1946, back on Jackson Street at number 6800, specializing in lace for the bridal trade. And it’s still a going concern, currently run by his son, Joseph P. Bamert, operating the same classic machinery imported from Plauen, Germany to manufacture high-end products.

A true son of Guttenberg, today’s Joe Bamert has lived his entire life on 68th Street or nearby in the Galaxy Towers. And he continues to carry on the traditional family business here in town after four generations. Quoting an industry dictum, he says, “If it can be made on an embroidery machine, I’ll do it.”

Congratulations to the Bamert Family.



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